“Graphic displays get better and better and become more and more important in the modern information age. iGraph Design for Eye and Mind/i is the best place to learn the art and science of graphic design and comprehension. Stephen Kosslyns fine book is engaging, wise, and exceptionally useful. Read it and you’ll become an expert on graphic communication, and you’ll learn a lot about how the mind and brain perform one of our species most remarkable skills.”–Reid Hastie, Professor of Behavioral Science, University of Chicago
“Finally, a book that connects the art of graph design to the science of visual perception. Stephen Kosslyn, an authority on mental imagery and perception, manages to boil complex research findings down into clear and concrete advice on how to design graphs that illuminate rather than obfuscate.”–Keith Holyoak, Distinguished Professor of Psychology, UCLA
“For nearly three decades, Stephen Kosslyn has developed an approach to effective and attractive graph design that rests extensively on scientific evidence. Not only does his treatment provide detailed guidelines for constructing graphs, it explains why these guidelines work, and why numerous pitfalls arise when they’re not followed. Students learning to graph data for science, journalism, business, and other graph-intensive activities will benefit significantly from this book. It also offers a reference manual for skilled professionals who need to construct unfamiliar types of graphs on occasion.”–Lawrence W. Barsalou, Professor of Psychology, Emory University
Review
“Graphic displays get better and better and become more and more important in the modern information age. REPLACELESSTHANiREPLACEGREATERTHANGraph Design for Eye and MindREPLACELESSTHAN/iREPLACEGREATERTHAN is the best place to learn the art and science of graphic design and comprehension. Stephen Kosslyns fine book is engaging, wise, and exceptionally useful. Read it and you’ll become an expert on graphic communication, and you’ll learn a lot about how the mind and brain perform one of our species most remarkable skills.”–Reid Hastie, Professor of Behavioral Science, University of Chicago
“Finally, a book that connects the art of graph design to the science of visual perception. Stephen Kosslyn, an authority on mental imagery and perception, manages to boil complex research findings down into clear and concrete advice on how to design graphs that illuminate rather than obfuscate.”–Keith Holyoak, Distinguished Professor of Psychology, UCLA
“For nearly three decades, Stephen Kosslyn has developed an approach to effective and attractive graph design that rests extensively on scientific evidence. Not only does his treatment provide detailed guidelines for constructing graphs, it explains why these guidelines work, and why numerous pitfalls arise when they’re not followed. Students learning to graph data for science, journalism, business, and other graph-intensive activities will benefit significantly from this book. It also offers a reference manual for skilled professionals who need to construct unfamiliar types of graphs on occasion.”–Lawrence W. Barsalou, Professor of Psychology, Emory University
Book Description
An invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities and businesses.
From the Publisher
Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University.
About the Author
Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University.
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