Wow! eBook
Gorilla Marketing
Author(s): Tony Anderson (Author)
- Publisher: Grosvenor House Publishing Ltd
- Publication Date: 14 Sept. 2010
- Language: English
- Print length: 148 pages
- ISBN-10: 1907652728
- ISBN-13: 9781907652721
Book Description
Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet’s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline’s outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways “800-pound Gorilla”, this is the definitive story of how easyJet began its relentless rise to becoming one of the world’s largest airlines.
