Wow! eBook
Google+ Marketing For Dummies
Author(s): Jesse Stay (Author)
- Publisher: John Wiley & Sons
- Publication Date: 4 Dec. 2012
- Language: English
- Print length: 336 pages
- ISBN-10: 1118381408
- ISBN-13: 9781118381403
Book Description
Google+ is Google’s social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers.
- Explains how to sign up for your account and set up your brand profile
- Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
- Helps you discover content and the value of the +1 button
- Shows you how to be mindful of SEO, so that your Google+ brand page can be found
- Addresses using Google+ to launch a product or promote an event
Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.
Editorial Reviews
From the Back Cover
Learn how to increase brand awareness and reach customers through all Google properties!
Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn’t) and how to connect with new and existing customers throughout the Google community!
- Meet Google+ ? see what it offers marketers and test-drive its tools
- Jump in ? set up your profile, learn Google+ etiquette, and find people to circle
- Develop your strategy ? target your audience with SEO, create your page and target it with Circles, and build a search strategy
- Start hanging out ? start a Hangout to video-chat with customers, have a focus group, or share ideas
- Add ads ? create effective Google social ads that engage visitors and drive traffic to your page
- It’s all about relationships ? learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps
- Know the score ? measure Google+ activity with Google Analytics and test your Google+ ad campaign
- The app side ? evaluate whether your brand would benefit from a custom Google+ app
Open the book and find:
- What your profile should (and shouldn’t) include
- Innovative ways to use Hangouts
- Secrets of building relationships
- How Google+ works with your existing social media strategy
- Suggestions for a strong Google+ ad campaign
- Ways to maximize the +1 button
- Tips on growing your audience
- Good Google+ business practices
Learn to:
- Create your account and set up your brand profile
- Use Circles, craft targeted messages, and build relationships with Hangouts
- Discover content and the value of the +1 button
- Launch a product or promote an event with Google+
About the Author
Jesse Stay is a social media technologist, consultant, and developer. Entrepreneur Magazine and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of Facebook Application Development For Dummies and Google+ For Dummies, Portable Edition.
