If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?
For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:
• Formulate a social strategy
• Pinpoint their audience and where they “live” online
• Give their brand a unique voice and personality
• Get good at listening
• Create relevant, engaging content
• Identify and reward influencers
• Build strong bonds with bloggers
• Become truly customer-centric
• Avoid pitfalls when possible—and respond to negative feedback when a misstep is made
• Cultivate brand spokespeople
• Use targeting to engage more effectively
• Turn employees into social marketers
• Engage with ROI in mind
The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
Review
“Going Social is a book that any social media marketing practitioner worth their salt should take a look at.” —Young Upstarts
“
Going Social is a book you have to own if social media marketing is part of your strategy.” —Small Business Trends
“Get this book if you have anything to do with social media in your professional or personal life.”
–OfficePro
“With
Going Social any business leader or marketer can get an edge on choosing the right social channels, perfecting the right social strategy, and forging genuine, meaningful, and rewarding connections with customers.” – Retail Observer
“With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing ‘likes’ vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world….This funny, friendly book is an excellent primer for the social media-averse.” –
Publishers Weekly
From the Back Cover
Just a few years ago, building real relationships with your customers online was a competitive advantage; now it’s a basic requirement for doing business. Jeremy Goldman has been in the trenches helping companies incorporate “social” into their digital processes for over a decade–and in Going Social he gives you all the practical guidance you need to transition from traditional marketing to powerful online engagement. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social reveals how to use platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, and Foursquare to breathe new life into your brand, spread the word about your products, get valuable feedback, and grow customer loyalty. It shows you how to: -Pinpoint where your audience “lives” online -Create relevant, engaging content -Give your brand a unique voice and personality -Build strong bonds with bloggers -Cultivate brand spokespeople -Identify and reward influencers -Use targeting to engage more effectively -Get good at listening -Choose and use the best dashboards for monitoring multiple social channels simultaneously -Avoid pitfalls when possible–and respond to negative feedback when a misstep is made Regardless of the type or size of your business, to stay competitive you’ll need a robust online presence. With this insightful and easy-to-understand book, you’ll learn how to inject “social” into your processes, connect with your cus-tomers, and position your brand as a winner in the digital landscape. JEREMY GOLDMAN, a recognized expert in social marketing and communications, has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique, and has consulted with numerous others. He is currently AVP of Interactive & Social Media for iluminage inc., a Unilever subsidiary he helped found. He lives in New York City, and tweets incessantly as @jeremarketer.
About the Author
JEREMY GOLDMAN, a recognized expert in social marketing, has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique, and consulted with numerous others. He is currently AVP of Interactive Communications for iluminage inc., a Unilever subsidiary he helped found.
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