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Going to the Mines to Look for Diamonds: Experimenting with Military Recruiting Stations in Malls
Author(s): Ronald D. Fricker (Author)
- Publisher: RAND
- Publication Date: 2 Jan. 2004
- Edition: Illustrated
- Language: English
- Print length: 149 pages
- ISBN-10: 083303443X
- ISBN-13: 9780833034434
Book Description
Decribes RAND’s evaluation of the performance of the first year of operation of a prototype marketing-enchanced recruting station located in Potomac Mills outlet mall in Northern Virigina
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From the Back Cover
Describes RAND’s evaluation of the performance of a prototype military recruiting station located in Potomac Mills outlet mall in northern Virginia during its first year of operation.
