Author(s): Anil K. Gupta (Editor), Toshiro Wakayama (Editor), U. Srinivasa Rangan (Editor)
Publisher: Jossey-Bass
Publication Date: 7 Jun. 2012
Edition: 1st
Language: English
Print length: 352 pages
ISBN-10: 1118217977
ISBN-13: 9781118217979
Book Description
The multinational corporate guide for thriving in the Asian marketplace
Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world’s largest economy. By then, India is likely to have overtaken Japan to become the world’s third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia’s economy larger than those of the U.S. and Europe combined.
It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia.
Explores how to develop a strategy to benefit from new patterns of 21st century trade
Explains how companies can fight and win against low-cost competition from Asian companies
Shows how to transfer homegrown management practices to Asia
Reveals how to safeguard the company’s intellectual property in China
Brings to light how to leverage India as a platform to revitalize the company’s innovation capabilities
A resource for competing in today’s international market, this book offers executives and managers a guide for navigating the new global reality―that of Asia as the world’s emerging center of gravity.
Editorial Reviews
From the Inside Flap
Global Strategies for Emerging Asia 1st Edition
Global Strategies for Emerging Asia 1st Edition brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in the burgeoning Asian marketplace.
This important resource offers a discussion of how the changing dynamics of the global economy will determine the characteristics of the global enterprises that emerge as the new winners ten years from now. It also shows how new business models are needed to serve consumers in emerging markets and presents analysis of the tension between the need for local adaptation with the need for global integration.
Other topics in the book include how companies can fight and win against low-cost competition from Asian companies, how to transfer homegrown management practices to Asia, how to safeguard the company’s intellectual property in China, and how to leverage India as a platform to revitalize the company’s innovation capabilities.
The book contains case studies and analyses of a number of companies including Toyota, Hyundai, Panasonic, Honda, IBM, Tata Steel, Hindalco, Jaguar Land Rover, Bharat Forge, Lenovo, Bharti Airtel, Geely, Sasken, and Strand Life Sciences. Global Strategies for Emerging Asia 1st Edition also contains an empirical analysis of the stock market performance of all large foreign acquisitions by Indian companies during the years 2000-09 and offers conceptual frameworks that explain why there has been a quantum jump in foreign acquisitions by Chinese and Indian firms.
A resource for competing in today’s international market, Global Strategies for Emerging Asia 1st Edition offers executives and managers a guide for navigating the new global realitythat of Asia as the world’s emerging center of gravity.
From the Back Cover
Global Strategies for Emerging Asia 1st Edition
Global Strategies for Emerging Asia 1st Edition brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in the burgeoning Asian marketplace.
This important resource offers a discussion of how the changing dynamics of the global economy will determine the characteristics of the global enterprises that emerge as the new winners ten years from now. It also shows how new business models are needed to serve consumers in emerging markets and presents analysis of the tension between the need for local adaptation with the need for global integration.
Other topics in the book include how companies can fight and win against low-cost competition from Asian companies, how to transfer homegrown management practices to Asia, how to safeguard the company’s intellectual property in China, and how to leverage India as a platform to revitalize the company’s innovation capabilities.
The book contains case studies and analyses of a number of companies including Toyota, Hyundai, Panasonic, Honda, IBM, Tata Steel, Hindalco, Jaguar Land Rover, Bharat Forge, Lenovo, Bharti Airtel, Geely, Sasken, and Strand Life Sciences. Global Strategies for Emerging Asia 1st Edition also contains an empirical analysis of the stock market performance of all large foreign acquisitions by Indian companies during the years 2000-09 and offers conceptual frameworks that explain why there has been a quantum jump in foreign acquisitions by Chinese and Indian firms.
A resource for competing in today’s international market, Global Strategies for Emerging Asia 1st Edition offers executives and managers a guide for navigating the new global reality that of Asia as the world’s emerging center of gravity.
About the Author
The Editors
ANIL K. GUPTA is the Michael D. Dingman Chair in Strategy and Entrepreneurship at the Smith School of Business, the University of Maryland, and a visiting professor of strategy at INSEAD. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.
TOSHIRO WAKAYAMA is a professor of innovation and strategy at the Graduate School of International Management, International University of Japan.
U. SRINIVASA RANGAN holds the Luksic Chair Professorship in Strategy and Global Studies at Babson College. Known for his research on globalization, strategic management, and national competitiveness, he has consulted with and taught in executive education programs for firms in Asia, Europe, and North America.
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