Get Wise to Your Advisor: How to Reach Your Investment Goals Without Getting Ripped Off

Does your investment advisor have your best interests at heart or his own?

Most Wall Street advisors work on a commission basis, so the more financial products they convince you to buy the more money they make. So how do you know whether your advisor is giving you wise guidance or just using you to line his pockets? In Get Wise to Your Advisor, former Wall Street insider Steven Lockshin pulls back the veil on the conflicts of interest that can put what’s best for you at odds with what’s best for your advisor and shows you how to take back control of your financial future.

Ranked as the top independent advisor in the United States by Barron’s, Lockshin knows exactly how helpful a good advisor can be and just how much damage a bad one can do. Here, he gives you the tools and insight you need to find an advisor who will put your well-being first a trusted fiduciary who is knowledgeable and doesn’t work on commission. Based on the principles and ethical standards that have made his firm a leader in the industry, Lockshin explains what you should look for in an advisor and what questions you should ask before trusting anyone with your money.

But with the modern technology and wealth of information available today, you might just be your own best advisor. Get Wise to Your Advisor offers effective tools and strategies for do-it-yourself investors who want to plan long-term goals, manage their asset allocation, employ low-cost tax-efficient investment strategies, and even run Monte Carlo simulations.

Wall Street almost always wins, even when its clients lose. But you have the power to change that relationship by voting with your wallet. Whether you choose to use an advisor or do it alone, this book gives you all the information you need to make the best decision for your financial health.

Praise for Get Wise to Your Advisor

“Get Wise to Your Advisor is a bracing wake-up call for investors everywhere. Steve Lockshin shows that while many financial advisors do great work, others work in a system where their own self-interest inevitably trumps the interests of their clients. This sharp and accessible guide can help you separate the solid from the slippery and put your own financial life on firmer ground.”
Daniel Pink, New York Times bestselling author of Drive and A Whole New Mind

“In an era when both good and bad advice abounds in every channel of the advisory market, Get Wise to Your Advisor demystifies the options for the uninitiated investor. Wisdom is often borne of skepticism, and with Get Wise to Your Advisor, Lockshin provides a practical guide to help clients be thoughtful, careful, and prudent in selecting and assessing a financial advisor. His blunt and forthright overview of the tricks of unscrupulous practitioners will no doubt keep many from being duped. Bravo!”
Sterling Shea, Managing Director, Head of Advisory Programs, Barron’s

“A top-ranked Barron’s advisor with an admirable sense of social justice serves as an intrepid guide through a complex, conflict-riddled industry. Steve is fighting for what’s right for individuals seeking investment advice, armed with fluency in behavioral economics, a level head, and a vision of how technology is changing Wall Street, finally.”
Jon Stein, CFA, founder and CEO, Betterment.com

“Get Wise to Your Advisor is a must-read. Lockshin simplifies and demystifies much of the Wall Street mumbo jumbo that inhibits investor success. If you’re not 100% sure that your advisor is on your side, Steve’s book will help you find out and, if necessary, shop for a new advisor who puts your interests first.”
Curtis Polk, Vice Chairman, Charlotte Bobcats (NBA); manages the financial and business affairs of Michael Jordan and his related companies