Name: Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches Third Edition
Author: C. Hayden (Author)
ISBN: 9780814432457

Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches Third Edition book cover

Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches Third Edition

Author(s): C. Hayden (Author)

Publisher: HarperCollins Leadership
Publication Date: 6 Mar. 2018
Edition: Third
Language: English
Print length: 272 pages
ISBN-10: 081443245X
ISBN-13: 9780814432457

Book Description

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?

Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days!

In Get Clients Now!, you will learn:

How to choose the best marketing tactics for their situation and personality
Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
Proven and effective online networking and prospecting, social media, and internet marketing strategies
Advice on integrating online and offline tactics
Tips for dealing with fear, resistance, and procrastination

Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!

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From the Back Cover

Every independent professional needs a foolproof marketing and sales plan that constantly generates new clients and prospects. The go-to guide for successful professionals, consultants, and coaches, Get Clients Now! offers proven methods for creating and implementing a winning program to build a client base that exceeds your wildest expectations. Using a simple cookbook model, you’ll identify the “success ingredients” missing from your current marketing activities, and create a personalized marketing plan drawn from a menu of options. Next, you’ll get detailed recipes for the tools and tactics that will make your customized plan work, and a structured, easy-to-follow 28-day program for putting your plan into action. Throughout you’ll find insightful tips for overcoming the fear, procrastination, and resistance that can keep you from succeeding. Using detailed worksheets and exercises, based on your personality and situation, you’ll be able to pinpoint the strengths of your business, and make them the cornerstone of your no-fail marketing and sales system. Featuring helpful examples and contributions from experts in marketing and motivation, this powerhouse guide shows you how to leverage the “magic formula” for successful marketing: choosing simple, effective tactics and using them consistently. This completely revised third edition includes a wealth of information for taking advantage of new developments in the online world. You’ll also get advice on integrating your online and offline marketing approaches, and learn how to: -Use social media to your advantage. -Employ Internet marketing techniques such as blogging, broadcast e-mail, and search engine optimization. -Prospect and network online. -Build high-touch relationships in a high-tech world. The definitive how-to guide to winning new business, Get Clients Now! has been road-tested by readers since 1999, and taught by hundreds of licensed facilitators. Thousands of independent professionals have taken their businesses to the next level with this step-by-step plan– why not you? Advance Praise for Get Clients Now! “Terrific book. The combination of a system filled with how-to wisdom, and a game plan for following it step by step all the way to a successful outcome. Get this book, internalize C.J.’s teaching, and you’ll find yourself serving a lot more people, thus making a lot more money.” — Bob Burg, author of Endless Referrals and co-author of The Go-Giver “Whether you’re just starting your business or ready to take it to the next level, Get Clients Now! provides a clear roadmap to reach your goals. Make sure to follow the day-by-day marketing plan outlined in the book. You’ll create endless opportunities to do what you love — and get paid well for it!” — Jill Konrath, author of SNAP Selling and Selling to Big Companies “The most common question people ask me is: ‘How do I get clients?’ Thank goodness for C.J. and this incredible program. Now whenever someone asks me that question, I’ll just hand them this book. Read it. Then use it. By this time next month, you’ll have new clients, new profits, and a big smile on your face.” — Dr. Joe Vitale, star of The Secret and author of The Attractor Factor and Spiritual Marketing C.J. Hayden is a Master Certified Coach, popular speaker, and principal of Wings for Business LLC. Since 1992, she has helped thousands of self-employed professionals to earn a better living doing what they love. C.J. has written more than 400 articles for publications and websites such as Home Business, Rain-Today, and About.com, and taught marketing for John F. Kennedy University, Mills College, and the U.S. Small Business Administration.

About the Author

C. J. HAYDEN is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

IF YOU ARE READY TO GET CLIENTS NOW, you have come to the right

place. Get Clients Now! is a complete marketing and sales system for consultants,

coaches, and anyone who markets a professional services business.

This book contains a 28-day program for sales and marketing success that has

been road-tested by readers since 1999, and delivered by over 300 licensed

facilitators around the world. The Get Clients Now! system has all the tools

you need to get your marketing efforts unstuck, make an effective action

plan, and start getting more clients.

In this new, third edition, you’ll find the latest marketing approaches for

independent professionals, including social media marketing, Internet marketing,

prospecting and networking online, and integrating your online and

offline marketing tactics. You’ll also find an even stronger emphasis on

building high-touch relationships in our high-tech world; new ideas for

dealing with fear, resistance, and procrastination; fresh contributions from

experts in marketing and motivation; and numerous improvements suggested

by the thousands of readers who have made Get Clients Now! their sales and

marketing bible.

It’s easy to think that there is some hidden secret to successful marketing

and sales. When you consider all the books you could read, seminars you

could take, or consultants you could hire, it makes the process of learning

how to market yourself seem huge, mysterious, or even terrifying. But in fact

there is a simple answer to all your marketing and sales problems, and it’s

right here in this book: The magic formula for professional services marketing

and sales is choosing a set of simple, effective things to do, and doing them

consistently. The Get Clients Now! system will enable you to do just that.

WHO SHOULD USE THIS BOOK

Get Clients Now! is the ideal sales and marketing tool for almost any professional

services provider. Some of the many professionals who will benefit

are: accountants, architects, attorneys, bodyworkers, chiropractors, coaches,

computer professionals, consultants, counselors, designers, engineers,

financial planners, freelancers, health practitioners, insurance and investment

brokers, photographers, real estate agents, recruiters, speakers, therapists,

trainers, and writers. Whether you are a professional marketing your

own services or you have business development responsibilities for your firm,

this book will provide you with a proven system for finding clients.

The Get Clients Now! system is designed to help you market and sell

professional services to either businesses and organizations or individual consumers.

If your service business also markets tangible products, e-products,

or classes and seminars, this book may not be a complete solution. You may

need other references to help answer questions about which marketing

approaches are best for the product or seminar component of your business.

But for creating a customized marketing plan to sell your professional services

or those of your firm, you won’t need to look beyond this book.

HOW TO USE THIS BOOK

Get Clients Now! uses a cookbook model to help you create a sales and

marketing action plan. First, you will discover the Success Ingredients that

are missing from your current marketing and sales activities. Then you will

choose from the Action Plan Menu the specific courses of action you should

take. Detailed recipes for the recommended tactics and tools are provided to

help you successfully implement your plan.

You will get the most value from this book if you commit from the outset

to completing the exercises as you go. Just reading the information presented

here will be helpful, but where marketing is concerned, more learning is

rarely enough to do the trick. You need to choose a direction, take action, and

keep moving forward in order to succeed.

Once your action plan is designed, the 28-day program will put your ideas

into action immediately. Many people who have used the program report

improved results within just a few days. You can use the program quite successfully

by yourself; or to make it even more powerful, team up with a business

buddy, action group, or business coach. And you can repeat the program

as often as you like to continue improving your results.

Throughout the book, you’ll find references to specific services, software,

devices, or websites you might find useful. This information can change

quickly as communication technology and business products continue to

evolve. Keep in mind that the basic principles of marketing don’t change as

quickly as technology and products do. The ideas and approaches behind the

Get Clients Now! system will continue to be valid for years to come, no

matter what new paths marketing or communications may take.

For additional resources on any of the topics discussed in the book,

updates to the book’s content, to download copies of the Get Clients Now!

worksheets, or to find a buddy, group, or coach to help you work the program,

please visit the book’s companion website at www.getclientsnow.com.

C. J. Hayden, MCC

San Francisco, California

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