Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society

Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society book cover

Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society

Author(s): Bernard Marr (Author)

  • Publisher: Wiley
  • Publication Date: 21 Mar. 2024
  • Edition: 1st
  • Language: English
  • Print length: 304 pages
  • ISBN-10: 1394245564
  • ISBN-13: 9781394245567

Book Description

An indispensable look at the next frontier of technological advancement and its impact on our world

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do.

In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You’ll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will:

  • Navigate the complex landscapes of risks and challenges posed by Generative AI
  • Delve into the revolutionary transformation of the job market in the age of GenAI
  • Understand AI’s transformative impact on education, healthcare, and retail
  • Explore the boundless potentials in media, design, banking, coding, and even the legal arena

Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.

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From the Inside Flap

In Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society, renowned futurist, speaker, advisor, and strategist Bernard Marr delivers a startlingly insightful discussion of how generative AI – including ChatGPT, Bard, and other large language models (LLMs) – is rewriting the playbook on what artificial intelligence can do for you and your company.

This comprehensive guide introduces you to this groundbreaking, new technology and outlines the profound and exceptional impact it has had – and will continue to have – on the world around us. You’ll learn about how generative AI will reshape our companies, our jobs, our economies, and our nations, redefining old business models as well as creating entirely new ones.

Generative AI in Practice walks you through a wide variety of industries, shedding light on the most innovative artificial intelligence use cases currently deployed in the real world. Through 19 exciting chapters, you’ll explore finance, healthcare, retail, education, and more.

The author demonstrates the risks, challenges, and potential of this technology, highlighting the complex landscapes made possible by its surprising capabilities. From AI-aided drug discoveries in the healthcare and biotech sectors to massive transformations in the coding and programming industries, you’ll learn all about how generative AI is reshaping one field after another.

Generative AI in Practice is more than just a book. It is a journey through an uncharted frontier of technological change we haven’t seen since the rise of the World Wide Web. It’s an essential guide for professionals, technophiles, and everyone interested in understanding the next (really) big thing in technology and the extraordinary impact it is already having all around us.

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