Wow! eBook
Gamification for Product Excellence: Make your product stand out with higher user engagement, retention, and innovation
Author(s): Mike Hyzy (Author), Bret Wardle (Author)
- Publisher: Packt Publishing
- Publication Date: 29 Sept. 2023
- Language: English
- Print length: 350 pages
- ISBN-10: 1837638381
- ISBN-13: 9781837638383
Book Description
Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products
Key Features
- Design gamification frameworks that captivate users and deliver a compelling experience
- Build a successful gamification strategy to go from concept to prototype to production with ease
- Gamify product management processes using game techniques to effectively lead teams and stakeholders
- Purchase of the print or Kindle book includes a free PDF eBook
Book Description
Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!
This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You’ll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.
By the end of this book, you’ll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
What you will learn
- Explore gamification and learn how to engage your user with it
- Gain insights into the functionality and implementation of different gamification frameworks
- Master specific game elements and mechanics that can be used to improve user experiences
- Design a successful gamification strategy to test your hypothesis and develop a business case
- Implement and test the prototype you’ve created with users for feedback
- Say the right words to sell your gamification strategy to stakeholders
- Use design thinking exercises and game elements to improve the product management process
Who this book is for
If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.
Table of Contents
- Gamification Basics
- Gamification for Product Managers
- Gamification Frameworks and Experts
- Understanding Your User
- Game Mechanics and Psychology
- Designing a Gamification Strategy
- Implementing Your Gamification
- Challenges and Limitations in Gamification
- Selling Your Gamification Strategy
- Gamify Your Product Development Process
- Case Studies and Best Practices
- The Future of Gamification
Editorial Reviews
Review
“An eye-opening exploration of how gamification can supercharge product development. This book is an excellent read for anyone passionate about creating exceptional user experiences.”
Nir Eyal, Behavioral Design Consultant and author of Hooked: How to Build Habit-Forming Products
“Gamification for Product Excellence is the playbook for anyone interested in upping their product strategy. The foundations and techniques can be leveraged for products or features at any point in the lifecycle to keep users coming back. It really can be fun and games when it comes to user engagement!”
Geena Sondy, Senior Product Manager at One Medical
“Gamification for Product Excellence is one of the most holistic and comprehensive books on modern Gamification. I highly recommend it for product leaders!”
Yu-kai Chou, Creator of The Octalysis Framework, and Author of Actionable Gamification – Beyond Points, Badges, and Leaderboards
“Gamification for Product Excellence thoughtfully navigates the intricate landscape of gamification, emphasizing ethical considerations to ensure a well-rounded approach for product development.”
Marc Lane, Attorney and Author of The Mission-Driven Venture: Business Solutions to the World’s Most Vexing Social Problems
“Mike Hyzy and Bret Wardle’s book Gamification for Product Excellence takes readers from Asteroids to Easter eggs as they explore both the history and psychology of gameplay while sharing with readers important principles like the power of rewards, voting, storytelling, and even the power of losing – or averting loss! This book isn’t just for product managers, but anyone looking to create a more engaging business experience through gamification.”
Geoff Thatcher – Founder and Chief Creative Officer at Creative Principals and Author of The CEO’s Time Machine
“This book is a treasure trove of information. More importantly, rather than sharing just teaching tips and tricks on gamification or showing flashy examples of it being implemented well, it dives into the history and psychology of why it works – changing your mindset while arming your tool belt. A great read for anyone in the product industry.”
Tobin Hook, Senior Consultant at Inspire11
About the Author
Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
