Wow! eBook![Game-Based Marketing Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Zichermann, Gabe, Linder, Joselin [Wiley,2010] [Hardcover] 51646th Edition book cover](https://m.media-amazon.com/images/I/51POfXGjuDL._SY342_.jpg "Game-Based Marketing Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Zichermann, Gabe, Linder, Joselin [Wiley,2010] [Hardcover] 51646th Edition")
Game-Based Marketing Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Zichermann, Gabe, Linder, Joselin [Wiley,2010] [Hardcover] 51646th Edition
Author(s): aa (Author)
- Publisher: Wiley,2010
- Publication Date: January 1, 1994
- Edition: 51646th
- Language: English
- ISBN-10: B00DU7FRTY
Book Description
Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing Explain the growing phenomenon of game-based marketing and how it works Show marketers how to develop games to incorporate into their marketing strategy Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The Tab; the iconic McDonald’s Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually. Provocative and instructive, Game-Based Marketing’s message is Use the tools in this book to put games in your marketing mix now… or you’ll be out of the game altogether.
