Wow! eBook
The Future of Global Business: A Reader
Author(s): Michael Czinkota (Editor), Ilkka Ronkainen
- Publisher: Routledge
- Publication Date: 11 April 2011
- Edition: 1st
- Language: English
- Print length: 768 pages
- ISBN-10: 0415800935
- ISBN-13: 9780415800938
Book Description
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.
Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
Editorial Reviews
Review
About the Author
Michael R. Czinkota is faculty member at the McDonough School of Business, Georgetown University and the University of Birmingham, U.K., where he holds the chair in Internationla Marketing.
Masaaki Kotabe is a Professor in International Business and Marketing, and is Director of Research at the Center for International Business Education and Research at the Fox School of Business at Temple University.
lkka A Ronkainen is a Professor in the McDonough School of Business, Georgetown University.
