The Fundamentals of Typography:

The Fundamentals of Typography: book cover

The Fundamentals of Typography:

Author(s): Gavin Ambrose (Author), Paul Harris (Author)

  • Publisher: AVA Publishing
  • Publication Date: 4 Dec. 2006
  • Edition: 1st
  • Language: English
  • Print length: 176 pages
  • ISBN-10: 2940373450
  • ISBN-13: 9782940373451

Book Description

Offering a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print & web. Also demonstrates the power and variety of typography, with a chapter on identity and typographic creativity respectively. An invaluable reference to creatives and designers alike.

Editorial Reviews

Review

“This is a lucid and generally well structured book which I would recommend to first year and prospective students as a personal purchase, since it provides a practical and affordable introduction to key concepts.” Will Hill, Anglia Ruskin University, UK. “For students starting in Graphic Design, The Fundamentals of Typography and the Fundamentals of Graphic Design give them a great overview of the field, while providing inspiration. I’m pleased with the full-colour pages and the non-typical textbook format.” Christina Roy, Castleton State College, USA. “Great layout. The order of content progresses nicely.” Ejenobo Oke, Manchester College, USA.

About the Author

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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