Human beings are built to “do more.” It’s what drives individuals to accomplish extraordinary things, like breaking the speed record in the 100-meter dash, landing people on the surface of the moon, and scaling Mount Everest. But what should we do when our limitless imaginations and ambitions bump up against a limited planet with finite resources?
In The Frugal Economy: A Guide to Building a Better World With Less, author Navi Radjou delivers an insightful discussion of how humanity can continue to develop and thrive for generations to come while remaining within the natural boundaries of planet Earth. Radjou argues convincingly that we must fundamentally change our economic system so that it provides a qualitatively different kind of growth that benefits everyone and enhances social and ecological harmony.
The book outlines how we can achieve limitless human growth on a finite planet while abandoning our destructive pursuit of infinite economic growth. You’ll learn how we can all live better with less, revisiting the evolutionary need of all creatures to “do more” and “be more.” You’ll also discover how we can begin respecting our planetary boundaries and reduce the negative externalities of business and market activities.
The Frugal Economy outlines the restrictions and incentives we should all embrace if we are to secure our future on Earth. You’ll find over 100 inspiring real-life examples from around the world of companies fueling the three megatrends that will radically reshape our societies: B2B sharing, distributed manufacturing, and triple regeneration.
Perfect for managers, executives, directors, and other business leaders, The Frugal Economy will also prove invaluable for regulators, policymakers, academics, entrepreneurs, founders, and anyone else with an interest in the future of humanity and the planet.
From the Back Cover
Praise for THE FRUGAL ECONOMY
“Navi Radjou understands that the last thing the world needs is another abstract economic theory. So, with over 100 real-life examples, this guidebook inspires you to join the visionary businesses and governments worldwide who are co-building a new economic operating system that truly benefits people, society, and the planet. Radjou shows how nations can maximize human potential and social well-being within planetary limits. This is what the future looks like―and has to for there to be a future.”
―Stuart Crainer and Des Dearlove, founders, Thinkers50
The Frugal Economy: A Guide to Building a Better World With Less, by Navi Radjou, explores humanity’s innate drive to achieve greatness and the challenges we face in a world of finite resources. Radjou compellingly argues for a shift in economic systems to promote sustainable growth that benefits both people and the planet.
This insightful book offers practical strategies for achieving regenerative growth within our planetary boundaries. Radjou discusses the need to embrace a frugal mindset, emphasizing the importance of doing better with less. Through real-life examples and thought-provoking analysis, readers will discover how businesses and communities can thrive while respecting environmental limits.
The Frugal Economy provides a roadmap for creating a more sustainable future, highlighting innovative approaches such as B2B sharing, distributed manufacturing, and triple regeneration. Suitable for business leaders, policymakers, entrepreneurs, and anyone concerned about the future of our planet, this book offers essential insights into building a better world for generations to come.
About the Author
NAVI RADJOU is a French-American scholar, an innovation and leadership advisor, and a bestselling author. Since 2021, Navi has been ranked by Thinkers50 as one of the 50 most influential management thinkers in the world. In 2013, Navi won the prestigious Thinkers50 Innovation Award, given to a management thinker reshaping how we think about and practice innovation. He is co-author of Frugal Innovation, published by The Economist, as well as the global bestseller Jugaad Innovation (over 200,000 copies sold worldwide) and From Smart To Wise, both published by Wiley. His TED Talk on frugal innovation has garnered over 2 million video views.
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