From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
Hardcover: 358 pages
Publisher: Taylor & Francis (April 03, 2006)
Language: English
ISBN-10: 0750667494
ISBN-13: 9780750667494
From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
Hardcover: 358 pages
Publisher: Taylor & Francis (April 03, 2006)
Language: English
ISBN-10: 0750667494
ISBN-13: 9780750667494