Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications
Author(s): Jason Fincanon (Author)
Publisher: Routledge
Publication Date: 13 Aug. 2010
Edition: 1st
Language: English
Print length: 288 pages
ISBN-10: 0240813456
ISBN-13: 9780240813455
Book Description
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You’ll learn the best practices for:
* Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Integrating video into sites and banners * Social media applications * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
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From the Back Cover
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Discover the ins-and-outs involved in the life cycle of a given project, with real-world examples. Within its pages you will find information on:
Mastering the myriad of ad specs, deadlines, quality and version control issues
Creating ads that balance campaign goals with design constraints
Preparing and building projects with team and QC standards
Using forms and data in ads without file bloat
File optimization for images and SWFs
3rd party rich media technologies that transcend the standard banner
Social mediums for traffic generation
Trafficking and tracking ads for impressions, interactions, clicks, and conversions
Using ActionScript to save development time and implement team standards
Real-world case studies of rich media ads and advergames
Industry insider tips and workflows from award winning designers
Examples and code presented in the book are available for download on the companion website located at http://www.flashadbook.com
About the Author
A senior interactive developer with Branded News Worldwide, one of the nation’s largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.
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