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Financial Aspects of Marketing
Author(s): Keith Ward (Author)
- Publisher: Routledge
- Publication Date: March 27, 1989
- Edition: 1st
- Language: English
- Print length: 446 pages
- ISBN-10: 0750616024
- ISBN-13: 9780750616027
Book Description
Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be ‘financially literate’. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning – setting objectives and strategies: Control – monitoring achievements: Applications and examples.
Editorial Reviews
About the Author
Keith Ward is the Director of the Marketing Accounting Research Centre at the School of Management, Cranfield Institute of Technology.
