Wow! eBook
Lords of Fashion, the stories behind Prada, Armani, Gucci and Dolce&Gabbana: Four secrets to be successful in fashion. 2nd Edition
Author(s): Tibor Michaels (Author, Editor)
- Publisher: Tibor Michaels Csontos
- Publication Date: December 29, 2013
- Edition: 2nd
- Language: English
- Print length: 216 pages
- ISBN-10: B007T76SEY
- ISBN-13: 9788890594229
Book Description
Four great stylists, four different stories. Legend has it that Armani and his partner sold their Volkswagen beetle to open their first office on Corso Venezia, staffed with only a secretary and a telephone. The title ‘secretary’ was a bit of an exaggeration in this case. She was just a student, and they paid her so little that they had to let her study during her working hours.
“We posted out a metal plate at the entrance of our building,” remembers Domenico Dolce an d Stefano Gabbana. “That’s how we started. We don’t even know if anybody ever read it. Our startup capital was two million liras, about one thousand euro today. Anyhow we didn’t start out to make money. We were dreaming more about writing our names into the big book of fashion.”
“Can I say that someone who dresses badly is ignorant?” states Miuccia Prada in a very offhand manner. “I do not understand someone who has a beautiful house and paintings and dresses badly.”
When the first foreign clients came to our showroom we started out zealously, always talking about ‘the dress,’ ‘the dress’… says again Domenico Dolce, and then we went on in Italian, gesticulating and laughing. When it came to prices it was like we were playing a kid’s game: uno-due… Then we’d show people with our fingers. Then we started scribbling: ‘due-cento-cinquanta dol-lars’ on a piece of paper. It was like a skit from an Italian period movie.
Four secrets to be succesful in fashion. Lords of Fashion follows a talented generation’s rise to fame and success. Here they are from ambitious beginners to global celebrities, their Ideas, their struggles, strengths and weaknesses.
“We posted out a metal plate at the entrance of our building,” remembers Domenico Dolce an d Stefano Gabbana. “That’s how we started. We don’t even know if anybody ever read it. Our startup capital was two million liras, about one thousand euro today. Anyhow we didn’t start out to make money. We were dreaming more about writing our names into the big book of fashion.”
“Can I say that someone who dresses badly is ignorant?” states Miuccia Prada in a very offhand manner. “I do not understand someone who has a beautiful house and paintings and dresses badly.”
When the first foreign clients came to our showroom we started out zealously, always talking about ‘the dress,’ ‘the dress’… says again Domenico Dolce, and then we went on in Italian, gesticulating and laughing. When it came to prices it was like we were playing a kid’s game: uno-due… Then we’d show people with our fingers. Then we started scribbling: ‘due-cento-cinquanta dol-lars’ on a piece of paper. It was like a skit from an Italian period movie.
Four secrets to be succesful in fashion. Lords of Fashion follows a talented generation’s rise to fame and success. Here they are from ambitious beginners to global celebrities, their Ideas, their struggles, strengths and weaknesses.
