Wow! eBook
The Rx Factor: Strategic Creativity in Pharmaceutical Marketing
Author(s): Pavan Choudary (Author)
- Publisher: SAGE Publications Pvt. Ltd
- Publication Date: May 29, 2002
- Edition: First Edition
- Language: English
- Print length: 1000 pages
- ISBN-10: 0803993781
- ISBN-13: 9780803993785
Book Description
In this unique book, Pavan Choudary addresses the problems of marketing in the Indian pharmaceutical industry providing creative and alternative marketing ideas, some of which challenge the commonly accepted concepts.
