Wow! eBook
Eye Tracking the User Experience: A Practical Guide to Research
Author(s): Aga Bojko (Author)
- Publisher: Rosenfeld Media
- Publication Date: 12 Dec. 2013
- Edition: First Edition
- Language: English
- Print length: 320 pages
- ISBN-10: 1933820101
- ISBN-13: 9781933820101
Book Description
Editorial Reviews
Review
Sometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it. --Caroline Jarrett, user experience consultant and author of Forms that Work
Eye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice
Sometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it. --Caroline Jarrett, user experience consultant and author of Forms that Work
Eye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice
