Wow! eBook
Executing Your Strategy: How to Break It Down and Get It Down
Author(s): Mark Morgan (Author), Raymond Elliot Levitt (Author), William Malek (Author)
- Publisher: Harvard Business Review Press
- Publication Date: 26 Nov. 2007
- Language: English
- Print length: 304 pages
- ISBN-10: 1591399564
- ISBN-13: 9781591399568
Book Description
Why do businesses consistently fail to execute their competitive strategies? Because leaders don’t identify and invest in the full range of projects and programs required to align the organization with its strategy. Moreover, even when strategy makers do break their plans down into doable chunks, they seldom work with project leaders to prioritize strategic investments and assure that needed resources are applied in priority order. And they often neglect to revise the strategic portfolio to fit the demands of a dynamic environment, or to stay connected to strategic projects through completion, as new products, services, skills and capabilities are transferred into operations.
In
Executing Your Strategy, Mark Morgan, Raymond Levitt, and William Malek present six imperatives that enable you to do the right strategic projectsand do those projects right. And it is no accident that the six imperatives combine to create the acronym INVEST: IdeationClarify and communicate purpose, identity and long range intention; NatureDevelop alignment between strategy, structure and culture based on ideation; VisionCreate clear goals and metrics aligned to strategy and guided by ideationEngagementDo the right projects based on the strategy through portfolio management; Synthesis: Do projects and programs right, in alignment with portfolio; and Transition: Move the project and program outputs into operations where benefit is realized. Full of intriguing company examples and practical advice, this crucial new resource shows you how to make strategy happen in your organization.Editorial Reviews
Review
It is really refreshing to read a book that details the how as well as the what and why.
— Professional Manager, July 2008
— Professional Manager, July 2008
About the Author
Mark I. Morgan is CEO of StratEx Advisors, Inc., and lead author of Executing Your Strategy. He has thirty-plus years of industry experience in business start-ups, business development, management, leadership, and project, program, and portfolio management.
