"It has always been challenging to find a comprehensive development solution that helps teach employees how to create and share compelling, audience-centric business stories. This approach is grounded in real scenarios and case studies that anyone can relate to. If you're looking to up-level your skillset in storytelling and drive business conversations forward, get this book!"
―Stacy Salvalaggio, Vice President, Retail Operations, Aritzia and Former Global Senior Director, Learning and Development, McDonald's
"There's no greater skill and ingenuity to propel your career than the ability to translate data insights into clear, authentic narratives. This book is the winning formula for any executive."
―Sydney Savion, Chief Learning Officer, Air New Zealand
From the Inside Flap
PRAISE FOR EVERYDAY BUSINESS STORYTELLING
"We've made storytelling a top priority at Nestlé, working with Janine and Lee's talented team to upgrade the skill, speed, and agility of our sales force. I'm a big fan of their remarkably simple and logical methodology. If your organization is serious about business storytelling, you need this hugely useful resource."
—JIM COYNE, President of Nestlé USA Sales
"You can have the most talented people in your organization, but if they don't know how to translate information into influential stories, you're facing an uphill challenge. Hands down the most practical and applicable way to craft business narratives. An invaluable resource for leaders and teams who want to inspire and motivate people to action."
—SHANE WALL, President's Council of Advisors on Science and Technology at the White House and Former Chief Technology Officer at HP Inc.
"This book makes a monster point: We absorb each other in personal stories all the time so why can't we use, as readily, the same attention-grabbing techniques to further our business pursuits? Janine and Lee's book is a brilliant and easy on-ramp to business storytelling."
—MICHAEL STREEFLAND, Executive Communications Consultant to Netflix, Walt Disney Company and Facebook
You've got one shot to get your ideas heard in your next big meeting, presentation or email. But you're busy. So you leverage what you can: facts, data, charts, slides…and end up with an avalanche of scrambled messages, impossible-to-read decks, and no clear call to action—what we've dubbed the FrankendeckTM.
Everyday Business Storytelling combats this crisis of missed opportunities by arming you with a simple, practical storytelling framework—loaded with real-world examples. Discover how to flex your story to diverse audience needs, visualize it and adopt a common language to craft audience-centric business stories that drive the conversation forward.
From the Back Cover
PRAISE FOR EVERYDAY BUSINESS STORYTELLING
"We've made storytelling a top priority at Nestlé, working with Janine and Lee's talented team to upgrade the skill, speed, and agility of our sales force. I'm a big fan of their remarkably simple and logical methodology. If your organization is serious about business storytelling, you need this hugely useful resource."
―JIM COYNE, President of Nestlé USA Sales
"You can have the most talented people in your organization, but if they don't know how to translate information into influential stories, you're facing an uphill challenge. Hands down the most practical and applicable way to craft business narratives. An invaluable resource for leaders and teams who want to inspire and motivate people to action."
―SHANE WALL, President's Council of Advisors on Science and Technology at the White House and Former Chief Technology Officer at HP Inc.
"This book makes a monster point: We absorb each other in personal stories all the time so why can't we use, as readily, the same attention-grabbing techniques to further our business pursuits? Janine and Lee's book is a brilliant and easy on-ramp to business storytelling."
―MICHAEL STREEFLAND, Executive Communications Consultant to Netflix, Walt Disney Company and Facebook
You've got one shot to get your ideas heard in your next big meeting, presentation or email. But you're busy. So you leverage what you can: facts, data, charts, slides…and end up with an avalanche of scrambled messages, impossible-to-read decks, and no clear call to action―what we've dubbed the FrankendeckTM.
Everyday Business Storytelling combats this crisis of missed opportunities by arming you with a simple, practical storytelling framework―loaded with real-world examples. Discover how to flex your story to diverse audience needs, visualize it and adopt a common language to craft audience-centric business stories that drive the conversation forward.
About the Author
For over two decades, Silicon Valley-bred sisters JANINE KURNOFF and LEE LAZARUS have helped teams at the world's top brandsincluding Facebook, Nestlé, Marriott, T-Mobile, and Medtronicbecome strategic visual communicators. As co-founders of The Presentation Company, they are dedicated to helping talented businesspeople in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.
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