Every Day Is Sunday: How Jerry Jones, Robert Kraft, and Roger Goodell Turned the NFL into a Cultural & Economic Juggernaut

“[Belson’s] unique access and firm grasp of football culture have produced a polished, entertaining account of what he aptly calls ‘an immensely profitable American religion.””

―New York Times

“A candid history of how NFL Commissioner Roger Goodell, Dallas Cowboys owner Jerry Jones, and New England Patriots owner Robert Kraft turned the NFL into an immensely profitable institution. This eye-opening report bares all.”―Publishers Weekly

“Football diehards and casual fans alike will find plenty of interest in this dexterous blend of analysis, character study, and behind-the-scenes color.”―Kirkus Reviews

“If you want to know exactly how the biggest and richest sport in America really works, Every Day is Sunday is the perfect book. Groundbreaking. Stunning in its breadth and detail. No one can surpass what Belson produces with every page: his inside, granular knowledge of the real power brokers of the game–Goodell, Kraft, Jones, Tagliabue–and how the league has left every sport in America in the dust.”―Peter King, Award-winning Sportswriter and Bestselling Author

“For well over a decade, Ken Belson has covered the NFL for the New York Times. The resulting knowledge and experience informs every page of Every Day is Sunday. Whether it’s the detailed consideration of the myriad issues and controversies the NFL has faced, or the revealing profiles of the League’s power brokers, Every Day is Sunday is simultaneously engaging and credible.”―Bob Costas, Hall of Fame Broadcaster

“Few reporters understand the inner workings of the owners and league like Ken Belson. He’s well sourced and doesn’t pull punches. His book shows how the NFL’s sausage is made.”―Mark Leibovich, Staff Writer for The Atlantic, and New York Times bestselling author of Big Game: The NFL in Dangerous Times

“An extraordinary exploration of the NFL’s inner workings, including what goes on behind closed doors at Owners’ Meetings. Few, if any, are as well qualified as Ken Belson to share these insights. His book will captivate football fans and those interested in the business of sports. Tremendous moments, tremendously well-shared. “Every Day is Sunday,” indeed.”―Amy Trask, CBS NFL Analyst and former Raiders President

“Every Day Is Sunday” is the inside story of how the N.F.L. became the country’s preeminient cultural and economic institution, informed by my unique access to the powerbrokers who control the country’s largest sports league — the owners, the networks, the players union and many others. The book reaches back to 1993 when labor peace between the owners and players unleashed a run of unparalleled growth. You’ll meet Jerry Jones, Robert Kraft, Roger Goodell and others who made that happen, get inside their meetings and see how they used their size and leverage — not unlike a running back — to bulldoze competitors in their way. Part business book, part sports book, part contemporary history, “Every Day Is Sunday” has something for sports fans, business readers and anyone curious about how the N.F.L. became the country’s last form of mass media.