David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step Fourth Edition. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.
Editorial Reviews
Review
This is an excellent resource to help students understand ethnography research. The author has painstakingly put together a body of work that is remarkable. It was definitely an enjoyable book for me to read, and I hope others feel the same. — Ahmed Al-Asfour ― review Published On: 2019-06-10
Fetterman′s text continues to be one of the most definitive guides to the ethnographic method. Comprehensive in scope and accessible in tone, it offers newcomers to this vivid approach an authoritative introduction, and to seasoned researchers a reminder of the wealth of possibilities ethnography can entail. Highly recommended. — Peter Vlachos ―
Review Published On: 2019-06-10
Dr. Fetterman′s
Ethnography Step-by-Step, 4th edition is a valuable tool for not only the experienced ethnographer, but will be of tremendous help to a doctoral student doing an ethnographic study for their dissertation/thesis. The author does an excellent job of taking the reader through the entire ethnographic process, including the use of the latest technology tools used in research. — Dale Crowe ― Review Published On: 2019-06-10
This book offers a great blend of the old and the new. The old is a lucid and engaging exploration of what ethnography offers those of us who revel in the fascinating journey with the nuances of life, while the new is the seemingly never-ending quest to discover how we can use technology to appreciate the journey even more. — James Bernauer ―
Review Published On: 2019-06-14
I was looking for a credible, reliable and accessible text on ethnography and spent time to find an authoritative scholar on this research method. Very happy to now have David Fetterman′s book in my research methods toolbox. — Dr Jill Bogie ―
drupal Published On: 2020-02-18
Ethnographic research is a new technique in the built environment. The traditional use of ethnography lies within social studies and anthropology, which are closely related to building the environment. This book is a very simple book on conducting ethnographic studies for any discipline and profession willing to observe the dynamic socio-economic pattern of any city. — Dr Quazi Zaman ―
drupal Published On: 2024-09-26
I will be using this text for the summer course I teach in qualitative methods. It is easy to follow; the graduate students really profit from studying it. — Pedro Reyes ―
drupal Published On: 2020-02-06
Great overview. Very accessible for graduate students from professional schools (Law, Design, Nursing, Medicine) — Regina Austin ―
drupal Published On: 2021-12-10
From the Back Cover
This popular text has a “how to” and “here’s what you need to do” approach to ethnographic research, taking the mystery out of the research process and making ethnography accessible to the reader.
About the Author
David M. Fetterman is the President and CEO of Fetterman & Associates, an international ethnographic and evaluation consultation firm. He works in a wide range of settings, ranging from townships in South Africa to Google in Silicon Valley. Clients and sponsors include: the U.S. Department of Education, W. K. Kellogg Foundation, Hewlett Foundation, Hewlett Packard Philanthropy, John S. and James L. Knight Foundation, and Arkansas Department of Education. David has also provided consultation services for the: Ministry of Education in Japan, Ministry of Health in Brazil, Ministry of Health in Ethiopia, and Te Puni Kokiri (Ministry of Māori Development) in New Zealand. He concurrently serves as a member of the faculty at Pacifica Graduate Institute and the University of Charleston. Dr. Fetterman has over 25 years of experience at Stanford University. He was a Consulting Professor of Education in the School of Education and the Director of Evaluation in the School of Medicine at Stanford University. Formerly, he served as a Professor and Research Director at the California Institute of Integral Studies, Principal Research Scientist at the American Institutes for Research, and a Senior Associate and Project Director at RMC Research Corporation. He received his PhD from Stanford University in educational and medical anthropology.
David is a past-president of the American Anthropological Association’s Council on Anthropology and Education and the American Evaluation Association. He is a Fellow of the American Anthropological Association and the Society for Applied Anthropology. David received the Top Anthropologist of the Year 2019 Award; George and Louise Spindler Award, for outstanding contributions to educational anthropology; and the Ethnographic Evaluation Award. He also received the Paul Lazarsfeld Award for Outstanding Contributions to Evaluation Theory and the Myrdal Award for Cumulative Contributions to Evaluation Practice―the American Evaluation Association’s highest honors.
Fetterman has contributed to a variety of encyclopedias and is the author of Ethnography: Step by Step; Excellence and Equality: A Qualitatively Different Perspective on Gifted and Talented Education; and Empowerment Evaluation in the Digital Villages: Hewlett-Packard’s $15 Million Race Toward Social Justice. Dr. Fetterman is the editor of: Ethnography in Educational Evaluation; Educational Evaluation: Ethnography in Theory, Practice, and Politics; Speaking the Language of Power: Communication, Collaboration, and Advocacy (translating ethnography into action); Qualitative Approaches to Evaluation in Education: The Silent Scientific Revolution; Empowerment Evaluation: Knowledge and Tools for Self-assessment, Evaluation Capacity Building, and Accountability; Empowerment Evaluation Principles in Practice; and Foundations of Empowerment. (Details of the projects are available at http://www.drdavidfetterman.com.).
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