Wow! eBook
Encyclopedia of Public Relations
Author(s): Robert L. Heath
- Publisher: SAGE Publications, Inc
- Publication Date: 26 Oct. 2004
- Edition: 1st
- Language: English
- Print length: 1128 pages
- ISBN-10: 0761927336
- ISBN-13: 9780761927334
Book Description
With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.
It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.
Topics Covered:
– Crisis Communication and Management
– Cyberspace
– Ethics
– Global Public Relations
– Groups
– History
– Jargon
– Management
– Media
– News
– Organizations
– Practitioners
– Relations
– Reports
– Research and Analysis
– Theories and Models
Advisory Board
Elizabeth L Toth, Syracuse University
John Madsen, Rock Island, Illinois
Dean Kruckeberg, University of Northern Iowa
Kirk Hallahan, Colorado State University
Timothy Coombs, Eastern Illinois University
Shannon A Bowen, University of Houston
A A (Betteke) van Ruler, Free University, Amsterdam
Kathleen S Kelly, University of Florida
Editorial Reviews
Review
For academic purposes, a good subject encyclopedia should describe the theory, practice and development of a discipline. If aimed at students, such tools should also provide the foundation for further research. With this groundbreaking guide to public relations, Robert Heath has accomplished all these tasks in exemplary fashion. . . . This outstanding set is highly recommended to academic and large public libraries. — John R.M. Lawrence ―
Lawrence Looks at Books Published On: 2005-05-01 “Its emphasis is on historical, philosophical, and theoretical aspects of the field. What we have here then is an encyclopedia that continues the gulf between the academic world, the profession, and the public. ” — Ray E. Hiebert ― Science Direct Published On: 2006-06-22About the Author
Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).
Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.
