Wow! eBook
Emotionomics
Author(s): Dan Hill (Author)
- Publisher: Kogan Page
- Publication Date: November 5, 2012
- Language: English
- Print length: 368 pages
- ISBN-10: 0749457007
- ISBN-13: 9780749457006
Book Description
For far too long, emotions have been ignored in favor of rationality and efficiency. However, breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted this fact, much less acted on it. Emotionomics will help you to understand emotions in terms of business opportunities. In today s highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customers satisfaction, leadership and employee management. Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors.
Editorial Reviews
About the Author
Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior, and an expert in facial coding as an aid in measuring people s decision-making process for consumer insight testing. He is the founder and president of Sensory Logic – a scientific, research-based consultancy that specializes in enhancing companies sensoryemotional connectivity. Dan is a frequent speaker at business conventions across the globe and also the author of Body of Truth: Le averaging What Consumers Can t or Won t Say.
