Wow! eBook
Emotional Branding: The New Paradigm for Connecting Brands to People
Author(s): Marc Gobe (Author), Sergio Zyman (Author)
- Publisher: Allworth Press,U.S.
- Publication Date: 1 Jan. 2001
- Language: English
- Print length: 319 pages
- ISBN-10: 1581150784
- ISBN-13: 9781581150780
Book Description
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
Editorial Reviews
About the Author
Marc Gobé is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world’s top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria’s Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancôme, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.
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