Name: The Electronic B@Zaar: From the Silk Road to the E-Road
Author: Robin Bloor (Author)
ISBN: 9781857882582

The Electronic B@Zaar: From the Silk Road to the E-Road book cover

The Electronic B@Zaar: From the Silk Road to the E-Road

Author(s): Robin Bloor (Author)

Publisher: Nicholas Brealey Publishing
Publication Date: 11 May 2000
Language: English
Print length: 326 pages
ISBN-10: 185788258X
ISBN-13: 9781857882582

Book Description

This text concentrates on how businesses can exploit the Internet, and provides guidelines for creating a business vision and attracting and keeping customers. It discusses various sectors of the economy in detail, and examines the potential of future technological changes. In addition, the author provides the individual perspective of the “cyber-citizen”, focusing on the diverse implications of the new world that is being created.

Editorial Reviews

Amazon Review

Robin Bloor’s Electronic B@zaar is in many ways an object lesson in how to write a thoroughly modern management book. It’s central idea is quite simple–that just as the Silk Road was once the world’s great trade route, so the e-Road is poised to become our own trading highway. Obviously true to anyone who knows anything. But it isn’t the idea that makes this a winner. It’s all the intriguing tangents, tall tales, yarns, observations and gems that make this shine. If you’re old enough, think James Burke and you have it. So here we get references to George Lucas, the death of Hollywood, Mao (little red book), alligator pools in Florida, Chaucer (good chap) and even the Church of Scientology. All of this strung together around some central ideas and metaphors–that the world has turned upside down, that we can buy anything from anywhere, that the Internet levels the playing field and so on. It’s all written in a fresh, engaging way and includes some good stories about Internet dating and Internet communities. —Steve Morris

Review

“A valuable perspective on the forces of change that will drive the Internet economy worldwide. Every business professional should hear what Robin has to say.” — Timothy Chou, President, Oracle Online

‘…meaningful, superb, rich, detailed, controversial, misguided, over-ambitious, well-researched, enthusiastic content.’ — e.Business, September 2000

‘Useful and instructive. Some of this is to do with historical perspective. This takes the reader back both to Gutenberg and the origins of double entry book keeping, teaching ironical lessons along the way… more, though, has to do with Bloor’s shrewd eye for how the e-world works in practice… Many of the political ideas in the book – the role of the Internet in undermining central goverment, for example – look seriously interesting.’ (selecting The Electronic Bazaar as book of the week.) — Sunday Times, 28 May, 2000

From the Inside Flap

Just as the Silk Road was once the world’s great trade route, so the e-Road is poised to become the trading highway of the 21st century. Just as the invention of the printing press and bookkeeping created a paper-based information economy, so the new economy is powering business and society towards a new form of capitalism: the electronic b@zaar.

The new world that is being created requires a new model for understanding it. In a unique and powerful blend of leading-edge IT analysis, historical perspective, and deep economic understanding, The Electronic B@zaar explains the radical nature of the new internet-based economy and offers a recipe for exploiting this evolving world of e-business.

With implications for any business – from retailing and manufacturing to broadcasting and advertising – Robin Bloor offers a simple yet powerful set of four fundamental business models:

% the hockey stick curve – providing a way to understand the extraordinary growth of web companies and the web itself

% the publish/subscribe mechanism – revolutionizing the communications power of both the consumer and producer

% the force of automation – driving continuing innovation

% the new economics of the b@zaar -powering the complete transformation of the buy/sell transaction and the supply chain

The author offers concise and practical advice on how to transform a bricks-and-mortar business into an ebusiness eConstructing your enterprise. Bloor explains the meaning of a an eBrand and the reality of an eChannel and offers strategies for attracting and keeping these new eCustomers.

For virtual entrepreneurs and all businesses whose very existence depends on unleashing the power of the internet to gain a competitive advantage, The Electronic B@zaar offers a recipe for growth in the new world of e-business.

About the Author

Unlike many writers on e-commerce, Robin Bloor has extensive experience in the field. He has transformed his own business, Bloor Research, into a successful web business which, in apparent defiance of the dot.com trends, actually makes a profit. His business runs three different web sites: IT-Director.com, IT-Analysis.com and IT-Seek.com. He also acts as an e-consultant to a number of large organizations, including banks, software businesses and publishing companies. Apart from being CEO of Bloor Research, the leading IT analysis organization in Europe, Robin Bloor is also an author and publisher of a series of industry reports on corporate computer strategy including the bestselling The Enterprise by Other Means. He is frequently featured in such business media as the Financial Times and The Wall Street Journal. He lives in Milton Keynes.

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