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Effective Small Business Management: International Edition 8th Edition
Author(s): Norman M. Scarborough (Author), Thomas W. Zimmerer (Author)
- Publisher: Pearson
- Publication Date: 1 Jan. 2005
- Edition: 8th
- Language: English
- Print length: 848 pages
- ISBN-10: 013196870X
- ISBN-13: 9780131968707
Book Description
For courses in Small Business Management.
This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).
