EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market

EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market

by: El Husseini, Sabine

Publisher: Peter Lang GmbH, Inteationaler Verlag der Wissenschaften ( 2014-04-01 )

ISBN-13: 9783631643570

e-ISBN-13: 9783653034509

ISBN-10: 3631643578

Language: English