Wow! eBook
Economics of Strategy 7th Edition
Author(s): David Besanko (Author), David Dranove (Author), Mark Shanley (Author), Scott Schaefer (Author)
- Publisher: Wiley
- Publication Date: 3 Feb. 2017
- Edition: 7th
- Language: English
- Print length: 544 pages
- ISBN-10: 1119378761
- ISBN-13: 9781119378761
Book Description
Editorial Reviews
From the Inside Flap
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today’s students – tomorrow’s future managers – will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.
From the Back Cover
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today’s students – tomorrow’s future managers – will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.
