Wow! eBook
Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms 2012th Edition
Author(s): Ghenadie Anghel (Author)
- Publisher: Gabler Verlag
- Publication Date: January 13, 2012
- Edition: 2012th
- Language: English
- Print length: 277 pages
- ISBN-10: 9783834934970
- ISBN-13: 9783834934970
Book Description
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.
Editorial Reviews
From the Back Cover
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.
About the Author
After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.
