As a business owner or solopreneur, you have your hands full. With precious little time in your day—and so many new ways to reach prospects—it’s hard to even know where to start when it comes to marketing your products and services. Social media? Email? Blogs? Video? Search engine optimization?
Only action creates results and if you’re going to stand out from the crowd and attract, engage, and win more customers and clients, you’re going to have to take some smart, simple steps to get in the game with just-in-time guidance to point you in the right direction.
A quick, encouraging kick in the pants to reignite your marketing mojo, Do It! Marketing combines the big picture “why” with easy-to-follow advice for helping your business conquer the world step-by-step and day-by-day. With nothing left out and nothing assumed, this down-to-earth marketing guide gives you all the strategies, tactics, templates, and tools, plus detailed information on how to:
• Get noticed
• Position yourself as an expert
• Eliminate the ups and downs of a “feast and famine” revenue cycle
• Become the obvious choice in your market
• Build your visibility and credibility by determining who you are, deciding what you want to be known for, and establishing your “Thought Leadership Platform”
• Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world
• Get a steady stream of referrals
• Avoid “blah, blah, blah” marketing
• Cultivate and leverage enthusiastic advocates
• Identify and focus on high-payoff activities
• Focus less on your “how” and more on your customers’ “why”
• Do social media right
• And much more.
The book provides a special 21-Day Marketing Launch Plan, plus access to more than 100 free online resources, giving you all the help you need to stay on track. From seven questions to identify your best buyers, to how to cut down the (wasted) time you spend “following up,” to building a marketing-savvy website, to writing an effective marketing “one-sheet,” this painless, inspiring, one-of-a-kind book will ignite your marketing get-up-and-go.
When it comes to growing your business—and executing the daily marketing tasks to make it happen—it’s natural to feel overwhelmed. But Do It! Marketing removes the mystery, showing you how to stop “marketing by accident” and start outsmarting, out-maneuvering, and out-executing your competition.
DAVID NEWMAN is an acclaimed marketing expert, popular speaker, and founder of Do It! Marketing whose clients range from small and solo business owners to Fortune 500 companies, including IBM, Comcast, Microsoft, Accenture, and American Express. His expertise has been featured in major media including The New York Times, The Wall Street Journal, Selling Power, Entrepreneur, Investor’s Business Daily, and Fast Company. He lives in Philadelphia.
Connect with David Newman:
Twitter: @dnewman
Facebook: David.Newman.Marketing.Speaker
Pinterest: marketingexpert
website: www.doitmarketing.com
“Do It! Marketing has cracked the code on marketing success. And the code is simple—there is no code! Rather, David shows you step-by-step how to own the marketing process and get results. No matter what got you here, this book will get you there!”
— Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There
“One of the most practical marketing books you will ever read—so what are you waiting for?”
— John Jantsch, author of Duct Tape Marketing
“Do It! Marketing is jam-packed with powerful marketing secrets that you can implement tomorrow. David Newman tells you what you need to hear in ways you need to hear it. But he says the most important thing in the title of his masterful book. If you follow David’s wise advice, it will lead you right to the bank.”
— Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series of books
“Wow! This is a terrific book—loaded with practical, proven, and often surprising methods and techniques to dramatically increase your sales.”
— Brian Tracy, author of Unlimited Sales Success
“Do It! Marketing is packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, David shares key concepts and simple systems that will bring you more business with much less struggle.”
— C.J. Hayden, author of Get Clients Now!
“What I love about Do It! Marketing is David Newman’s in-your-face, take-no-prisoners style of cutting through the noise and getting to the heart of effective marketing. David challenges all of your assumptions about marketing, and truly does kick your butt into taking action. Great book!”
— Joe Calloway, author of Becoming a Category of One and Be the Best at What Matters Most
About the Author
David M. Newman is currently Professor of Sociology at DePauw University in Greencastle, Indiana. He received his PhD. in Sociology from the University of Washington in 1988. He teaches courses in Deviance, Mental Illness, Family, Social Psychology, and Research Methods and has won teaching awards at both the University of Washington and DePauw University. He has published numerous articles on teaching and has presented several research papers on the intersection of gender and power in intimate relationships. He has authored two textbooks, “Sociology: Exploring the Architecture of Everyday Life” (and co-edited an accompanying anthology) and “Sociology of Families”. When not hunkered down in his third floor office he enjoys running, swimming, and arguing with his teenage sons.
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