Digital Marketing: Strategic Planning & Integration Second Edition

Annmarie Hanlon has mastered effectively conveying the most crucial digital marketing concepts in a way that is grounded in theory and real-world applications. This second edition text is a must for students exploring the evolving world of all things digital. — Megan F. Hill

Digital Marketing is a flexible book, written to enhance our theoretical understanding and prepping us for the practical skills we need to deliver great digital results in organizations. The second edition solidly elaborates on classical and core theoretical models, and the new cases enlighten students understanding of the need to have good frameworks when creating unique content with competitive advantage. — Cathrine von Ibenfeldt

The book has a sound theoretical basis, covering the foundations of the subject in a clear and accessible manner. The Digital Tools regularly provide opportunities for students to apply what they have learned in practice. The book is also up to date in its content, with a selection of recent, global case studies, to engage modern students. — Desmond J. Laffey

Annmarie Hanlon is placed at the unique intersection of academic and practice. Digital Marketing integrates contemporary examples in the dynamic digital ecosystem to bring alive relevant concepts and theories into practical situations clearly and persuasively. This book is an essential read for both students and tutors. — Wilson Ndasi

Marketing as a discipline is undergoing a decisive paradigm shift and how we do things is rapidly changing. Digital marketing is evolving from a niche discipline into the mainstream […] it′s not a nice-to-have anymore, but is now a must-have and is quickly establishing itself as the new standard for marketing principles in the 21st century. Annmarie Hanlon’s textbook has all the qualities of becoming a beacon for marketing practitioners and academics to provide guidance in the new realities of marketing.

— Martin Wetzels

Excellent book. It is easy for first year students to follow. Not overly complex. It also covers the importance of managing content. Good tasks and discussion points, and a very helpful tutor guide. We have the previous edition in our library, which I will have them upgrade. — Dr Aisha Ijaz ― drupal Published On: 2023-11-12

This is a comprehensive and detailed resource that I am going to add to my reading lists for multiple digitally related modules. It is written in a way that my L4 students will be able to digest as well as my L6 and PG students to use to help guide them. — Mr mirage islam ― drupal Published On: 2022-06-01

Relevant and suitable for intended syllabus — Mrs AZREEN JOANNA ABDUL ― drupal Published On: 2023-09-27

This textbook has been adopted as the core text for this module. It provides the theoretical underpinning and practical application guidance. This textbook will also be adopted across our Charted Institute of Marketing modules. — Mrs Kathryn Mitchell ― drupal Published On: 2023-05-19