In Digital Impact: The Human Element of AI-Driven Transformation, veteran technology executive Steve Lucas delivers a startlingly insightful new take on how businesses can integrate and automate systems to create incredible outcomes that benefit their customers and themselves. The book unpacks the twin problems of digital fragmentation and data complexity, issues that have become even more urgent with the rise of artificial intelligence.
Digital Impact explains how to integrate your company’s systems and data so you can build a permanent competitive advantage, incorporating artificial intelligence into your tech stack while simplifying and supercharging the tools your employees use every day. It includes real-world customer stories and walks you through practical case studies and examples written in non-technical language that show you how organizations are doing things like providing aid after natural disasters, growing food sustainably, and giving students on college campuses access to the tools they need to learn effectively.
Perfect for business leaders and executives in all industries and regions, Digital Impact is an essential blueprint that will unleash an organization’s full potential for doing good by digitally transforming its technology architecture via integration and automation.
From the Back Cover
Praise for DIGITAL IMPACT
“Business, like sports, needs an innovative game plan to keep you ahead of the competition. Digital Impact provides real-world examples and practical examples of how you can win your game.”
―Jonathan Becher, President, San Jose Sharks Sports & Entertainment
“Not-for-profit organizations increasingly rely on integrated data for fundraising, research, and supporting their cause. Steve knows firsthand how technology can transform lives. Digital Impact is more than just a guide. It’s a blueprint for achieving meaningful and lasting success in a digital world. This book is essential reading for anyone looking to harness the power of technology for real impact.”
―Dana Davis, Executive Director, Children’s Diabetes Foundation
“Every industry, every company, every workflow is being reinvented with AI. Organizations face the monumental task of embracing the opportunity in this transformative moment. Digital Impact provides a blueprint for navigating the AI revolution.”
―Bill McDermott, CEO, ServiceNow
“Embracing AI will be the new imperative in the enterprise for businesses looking to drive a step-function change in productivity. Digital Impact compels you to reject fear of the unknown and turn AI into one of your most transformational business assets to date.”
―Carl Eschenbach, CEO, Workday
“The AI we see today is only in the very early stages, especially for the commercial enterprise. Reading Digital Impact will ensure your business is ready to thrive when AI goes mainstream.”
―Paul Cormier, Chairman Emeritus, Red Hat
“People don’t yet understand how important integrating systems and data will be to succeeding in the age of AI. Digital Impact will help you leave your competitors in the dust.”
―Betsy Atkins, Three-time CEO
“No matter what you’re selling, every industry is a technology industry. That’s why the Digital Impact message of simplifying and transforming your operations is universal for everyone.”
―Mark Fields, Former CEO of Ford Motor Company
About the Author
STEVE LUCAS is the Chief Executive Officer at Boomi, a leading independent integration and automation company. He has nearly 30 years of experience as a software technology leader and is active in charitable organizations like the Children’s Diabetes Foundation and the American Diabetes Association. He is the author of Engage to Win: A Blueprint for Success in the Engagement Economy.
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