“Clear, thorough, well–written, and eminently practical. Takes you step–by–step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves.” (Norton Long, Professor Emeritus of Political Science, University of Missouri, St. Louis)
“A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory, yet comprehensive in approach with step–by–step details.” (John B. Sauvajot, Public Management Consultant and Former Deputy Chief Administrative Officer, San Diego County)
“Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book.” (Robert J. Waste, Survey Research Center, California State University, Chico)
From the Back Cover
Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker′s foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results. Building on the strength of the original book, the second edition provides a wealth of statistical analysis and techniques to create a complete guide to the survey research process, includes an expanded group of exercises and examples covering a broad base of subjects, and discusses the emerging importance of focus groups in preparing survey questionnaires and in analyzing survey findingsClear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.
About the Author
LOUIS M. REA is professor of city planning and director of the School of Public Administration and Urban Studies at San Diego State University. He is an established consultant to numerous municipal jurisdictions and private businesses. RICHARD A. PARKER is a professor in the School of Public Administration and Urban Studies at San Diego State University. He is also a market research and economic consultant to the public and private sectors.
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