Author(s): Christian Muuml, ller-Roterberg (Author)
Publisher: For Dummies
Publication Date: 10 July 2020
Edition: 1st
Language: English
Print length: 304 pages
ISBN-10: 1119593921
ISBN-13: 9781119593928
Book Description
Innovate your business by incorporating design thinking
Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.
The book covers the crucial and central topics in design thinking, including:
Adopting a design thinking mindset
Building creative environments
Facilitating design thinking workshops
Working through the design thinking cycle
Implementing your solutions
And many more
Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.
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From the Inside Flap
Develop your unique design thinking mindset
Build a creative toolbox that inspires new ideas
Examine how design thinking applies across industries
Challenge your creativity methods
Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.
Inside…
Building creative environments
Facilitating design thinking workshops
Implementing your solutions
Applying design thinking to business
Tips for transforming your organization
From the Back Cover
Develop your unique design thinking mindset
Build a creative toolbox that inspires new ideas
Examine how design thinking applies across industries
Challenge your creativity methods
Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.
Inside…
Building creative environments
Facilitating design thinking workshops
Implementing your solutions
Applying design thinking to business
Tips for transforming your organization
About the Author
Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university’s graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking
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