DESIGN-INSPIRED INNOVATION
Author(s): James M. Utterback (Author), Bengt-Arne Vedin (Author), Eduardo Alvarez (Author), Sten Ekman (Author), Susan Walsh Sanderson (Author), Bruce Tether (Author), Roberto Verganti (Author)
- Publisher: World Scientific Publishing Company
- Publication Date: December 1, 2006
- Edition: Illustrated
- Language: English
- Print length: 280 pages
- ISBN-10: 9812566953
- ISBN-13: 9789812566959
Book Description
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question -- and answer -- what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.
Editorial Reviews
Review
very valuable to individuals and firms working with, or contemplating a relationship with, designers and design firms -- Journal of Product Innovation Management "Journal of Product Innovation Management"
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DESIGN-INSPIRED INNOVATION
Author(s): James Utterback (Author), Bengt-Arne Vedin (Author), Eduardo Alvarez (Author), Sten Ekman (Author), Susan Walsh Sanderson (Author), Bruce Tether (Author), Roberto Verganti (Author)
- Publisher: World Scientific Pub Co Inc
- Publication Date: December 1, 2006
- Language: English
- Print length: 280 pages
- ISBN-10: 9812566945
- ISBN-13: 9789768271297
Book Description
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question -- and answer -- what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.
Editorial Reviews
Review
very valuable to individuals and firms working with, or contemplating a relationship with, designers and design firms -- Journal of Product Innovation Management "Journal of Product Innovation Management"
Review
The authors of Design-Inspired Innovation argue well that in this world of increasing complexity, simplicity and elegance in a product or system design greatly empowers the user. Keep this thought in mind, read the book, and you and your teammates will be well served. Utterback and his colleagues have developed a truly useful guide for students, engineers, and executives alike.
Review
Within the AB Traction group of companies, quite a few are design-dependent; in fact, we strive to rely ever more upon design to strengthen our business offers. Thus Design-Inspired Innovation is a welcome book. Its broad international scope and focus on innovation make it all the more useful. The quality that industrial designers always focus on the end user cannot be emphasized enough.
Review
Design is increasingly seen as a competitive tool by businesses. This is based on the growing understanding that companies in the UK and elsewhere in the developed world cannot compete on price, but rather need to differentiate themselves by using design process to add value to their products and services. As a result, management books such as this describing how design can drive and enable innovation will become increasingly important.
Book Description
If you are determined to make a difference in this world you must, somehow, break new ground. This stunning new book reveals how. Design-Inspired Innovation tells us that technology will, at best, put you in the game. But if you want to win it you must understand the power of design -- and how it drives innovation. The authors met at the intersection of their different fields and cultures and brought the insights they found there to life. So take a deep breath and see for yourself what they discovered!
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