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Der Konsument: Verbraucherbilder in Werbung, Konsumkritik und Verbraucherschutz 1945-1989
- Language: German
- ISBN-10: 3593391619
- ISBN-13: 9783593391618
Book Description
With the rise of the modern consumer society, the career of its most important figure of thinking: the “consumer”. Not only psychologists, sociologists and economists participated in the definition of “consumer”, but also market researchers, advertising experts and consumer advocates. Nepomuk Gasteiger provides a central building block for the history of the consumer society in the Federal Republic with its analysis of discourses about the consumer.
