Wow! eBook
Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business 3rd Edition
Author(s): Bernard Marr (Author)
- Publisher: Kogan Page
- Publication Date: September 30, 2025
- Edition: 3rd
- Language: English
- Print length: 296 pages
- ISBN-10: 1398619612
- ISBN-13: 9781398619616
Book Description
Is your business equipped with a data strategy that drives real impact?
Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.
Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.
You’ll learn how to:
– Understand how data creates value across operations and decisions
– Collaborate with data teams to build a business-led strategy
– Integrate AI, automation and analytics into enterprise capability
– Navigate ethics, governance and regulatory complexity
– Prepare for the future with insight on emerging technologies
With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.
Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies
Editorial Reviews
Review
“Everyone is excited about AI these days, but it takes a wise observer like Bernard Marr to describe how data is driving AI. If you want to succeed with AI, this book will reveal the data strategy that will make that possible.” ―
Thomas H. Davenport, Distinguished Professor, Babson College and Research Fellow, MIT and Author of All In on AI and All Hands on Tech“A comprehensive and accessible exploration of data strategy, spanning everything from practical use cases to the ethical and sustainable use of AI. Bernard Marr shows how to unlock value from data while staying ahead of what’s next.” ―
Nina Monckton, Head of Data, Inigo“Data is everything in the modern organization: the fuel for intelligent understanding, actionable insights, and effective decision-making. This third edition of Bernard Marr’s incredibly useful and comprehensive book on data strategy is expanded to include AI and its applications in the data value proposition.” ―
Dr Kirk Borne, Founder, Data Leadership Group LLC“In a world shaped by rapid advances in genAI, soaring computing power, and the convergence of breakthrough technologies, one foundational element remains at the core: data. Bernard Marr offers a clear and comprehensive guide to data strategy, helping organizations unlock value and elevate their data practices. A must-read for any company serious about competing in the digital age.” ―
Pascal Brier, Group Chief Innovation Officer, Capgemini
