Wow! eBook
Dancing with the Customer: 101 Lessons in Service Supremacy
Author(s): Paul Dorrian (Author), Frederik de Jager
- Publisher: Umuzi
- Publication Date: 28 Jun. 2007
- Language: English
- Print length: 200 pages
- ISBN-10: 1415200327
- ISBN-13: 9781415200322
Book Description
This easy-to-read book provides guidelines for the creation of service and market supremacy by using customer service as a strategic tool. Among the 101 lessons covered are: *developing a competitive frame of mind *guidelines for executives and managers as to how this can be achieved *creating the proper service infrastructure *the practices necessary to create service supremacy *how employees should behave when interacting with customers. The book also provides fundamental reminders as to the importance of service as a strategic weapon. It is an invaluable aide to any business wishing to increase its market share and retain customer loyalty.
Editorial Reviews
Synopsis
This title provides guidelines for the creation of service and market supremacy by using customer service as a strategic tool. Among the 101 lessons covered are: developing a competitive frame of mind; guidelines for executives and managers as to how this can be achieved; creating the proper service infrastructure; the practices necessary to create service supremacy; how employees should behave when interacting with customers. The title also provides fundamental reminders as to the importance of service as a strategic weapon. It is a aide to any business wishing to increase its market share and retain customer loyalty.
