Customer-Centric Project Management

Customer-Centric Project Management book cover

Customer-Centric Project Management

Author(s): Elizabeth Harrin (Author)

  • Publisher: Routledge
  • Publication Date: 30 Jun. 2017
  • Edition: 1st
  • Language: English
  • Print length: 136 pages
  • ISBN-10: 1138461024
  • ISBN-13: 9781138461024

Book Description

There has been a sea-change in the focus of organizations – whether private or public – away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide whatvalue actually means. Customer-Centric Project Management is a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the results of engagement and demonstrate how things can improve, even on difficult projects. The text provides a straightforward implementation guide to moving your own business to a customer-centric way of working, using a model called Exceed and provides some guidance for ensuring that customer-centricity is sustainable and supported in the organization. This is a practical, rigorous and well-researched text. It draws on established models and uses the example of project implementation in a healthcare environment to demonstrate the impact of this significant way of thinking about value. The authors can‘t guarantee that the Exceed process will radically improve project success rates, and no process can. Adopting a customer-centric mindset and using the Exceed process to measure and monitor customer satisfaction will, however, help you move towards working with happier, more engaged stakeholders.

Editorial Reviews

Review

’Customer centricity should be in the DNA of every worthwhile organisation. Sadly this is not the case. This book and the themes which are developed will require executives and I.T. professionals to confront the truth about their fundamental relationship with the customer. If, through the application of the tools and approach represents a catalyst for changing mindsets, then this book will achieve a great deal. The book will require the reader to reflect upon all aspects of the customer proposition which for me is a key test for the true impact.’ David Ankerson, Managing Director, Incite Management Consulting

About the Author

Elizabeth Harrin has huge experience managing IT and business change projects. As Head of Applications and Programme Delivery for Spire Healthcare, she manages a multi-disciplinary team and a varied portfolio of projects.

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Customer-Centric Project Management

Customer-Centric Project Management

Hardcover: 132 pages

Publisher: Ashgate Publishing Ltd (October 01, 2012)

Language: English

ISBN-10: 1409443124

ISBN-13: 9781409443124

电子书代发PDF格式价格10我要求助
未经允许不得转载:Wow! eBook » Customer-Centric Project Management