Cross-Cultural Communication: Theory and Practice

Cross-Cultural Communication:Theory and Practice

by: Brian J. Hu - Barry Tomalin

ISBN-10: 0230391133

ISBN-13: 9780230391130

Publication date: May 7, 2013

Hardcover: 328 pages
5.00
Book Description
Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the inteational environment. This area is of increasing importance in the diverse and multicultural world where such effectiveness plays a major part in achieving competitive advantage. The emergence of India and China as future economic giants and the increasing influence of globalization have led to greater emphasis on the cultural dimensions of inteational business, diplomacy and inteational relations. This volume identifies the barriers to effective cross-cultural communication and suggests practical strategies to overcome them. Key aspects of this include the identification of the skills and competencies required for success, the personnel selection methods and the options for pre-departure cultural training. The authors provide practical examples from their own experience in over 60 countries and from discussion with professional colleagues and inteational students.