Wow! eBook
Cross-Cultural Buyer Behavior: 18
Author(s): Charles R. Taylor (Editor), Doo-Hee Lee
- Publisher: JAI Press Inc.
- Publication Date: 1 May 2007
- Edition: Illustrated
- Language: English
- Print length: 312 pages
- ISBN-10: 0762314125
- ISBN-13: 9780762314126
Book Description
Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.
Editorial Reviews
From the Back Cover
Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.
