Creatures of Politics: Media, Message, and the American Presidency

Creatures of Politics: Media, Message, and the American Presidency book cover

Creatures of Politics: Media, Message, and the American Presidency

Author(s): Michael Lempert (Author), Michael Silverstein (Author)

  • Publisher: Indiana University Press
  • Publication Date: 12 Sept. 2012
  • Language: English
  • Print length: 284 pages
  • ISBN-10: 0253007526
  • ISBN-13: 9780253007520

Book Description

It’s a common complaint that a presidential candidate’s style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate’s every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call “message.” Message, Michael Lempert and Michael Silverstein argue, is not simply an individual’s positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own. From the pandering “Flip-Flopper” to the self-reliant “Maverick,” the authors demonstrate how these figures are fashioned out of the verbal, gestural, sartorial, behavioral―as well as linguistic―matter that comprises political communication.

Editorial Reviews

Review

…Very few scholars can match [the authors’] detailed analysis of political and media discourse. The authors illuminate the subtle, multimodal, and intertextual mechanisms by which messages are constructed. Those who read their work will learn much about the semiotics of presidential campaigns as well as the cultural expectations that regulate and naturalize our electoral character contests.

Presidential Studies Quarterly

A quirky, sharp and depressing analysis of the current state of campaigning.

Kirkus Reviews

[Creatures of Politics] cover[s] different aspects of messaging with interesting discussions, and provides[s] new ways of thinking about campaign coverage.

Foreword Reviews

[Creatures of Politics] makes for a fascinating read and an illuminating look into the complex realm of political rhetoric.

Publishers Weekly

The authors draw on findings from electoral politics, the mass media and linguistic anthropology to analyse political communications, exploring how the ‘messages’ of presidential candidates are crafted not only through their platforms, but through verbal, sartorial, gestural, behavioural and linguistic cues.

Survival

Review

This book captures better than any other the way ‘messaging’ works in the mediatic public sphere. The authors have developed a sophisticated analytic framework, while their lively account of the culture of presidential communication remains sensitive to both the comedy and the seriousness of its subject.

— Michael Warner ― Yale University

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