Wow! eBook
Creating Desired Futures: How Design Thinking Innovates Business
Author(s): Michael Shamiyeh (Author)
- Publisher: Birkhäuser
- Publication Date: 27 May 2010
- Edition: 1st
- Language: English
- Print length: 424 pages
- ISBN-10: 3034603681
- ISBN-13: 9783034603683
Book Description
Todays society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of todays companies are become increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions.Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business worlds current need for innovative strategies.In twenty-four essays by designers, architects, and representatives of large companies such as Nike and Shell, the book shows how such a design-based approach can help define, assess, and solve problems for companies. It presents not only specific strategies from actual practice but also innovative approaches from the world of corporate consulting. Essays by researchers and teachers discuss theoretical aspects of the subject Design Thinking.
Editorial Reviews
About the Author
Michael Shamiyeh ist Architekt (Shamiyeh Associates), Gründer und Leiter des DOM-Forschungslabors an der Kunstuniversität Linz.
Michael Shamiyeh is an architect (Shamiyeh Associates), founder and direction of the DOM Research Laboratory, Kunstuniversität Linz.
