Wow! eBook
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Author(s): Cindy Barnes (Author), Helen Blake (Author), David Pinder (Author)
- Publisher: Kogan Page
- Publication Date: October 27, 2009
- Edition: First Edition
- Language: English
- Print length: 232 pages
- ISBN-10: 0749455128
- ISBN-13: 9780749455125
Book Description
Creating and Delivering Your Value Proposition provides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
Featuring global case studies and examples,
Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.Editorial Reviews
Review
“With depth of content and relevant case studies this practical book dovetails strongly into The Challenger Sale approach…create your total value proposition first as this provides the baseline from which sales can tailor their Challenger insights for maximum resonance”.— Greg Wilson, European Strategic Development Manager, Canon
“Don’t invest in any marketing, go-to-market or customer experience programmes without first taking on board the approaches in this book.”— Les Mara, BPO Head of Europe, HP
“Value propositions are the most useful selling tools marketing has ever created although until now there’s been very little advice to help salespeople use them. Here the authors have given us a comprehensive and practical guide that fills a real need.”–
Professor Neil Rackham, Author of Spin SellingAbout the Author
Cindy Barnes is a product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development. Cindy is the founder and Chief Innovation Officer of Futurecurve.
Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world’s largest consulting firms, including Accenture and KPMG. Helen is the CEO of Futurecurve.
David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world’s leading companies, including Accenture.
Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world’s largest consulting firms, including Accenture and KPMG. Helen is the CEO of Futurecurve.
David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world’s leading companies, including Accenture.
Futurecurve is a leading advisory company that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at futurecurve.com.
