Wow! eBook
Create Stunning HTML Email That Just Works!
Author(s): Matthew Patterson (Author)
- Publisher: SitePoint Pty Ltd
- Publication Date: 15 Sept. 2009
- Edition: 1st
- Language: English
- Print length: 144 pages
- ISBN-10: 0980576865
- ISBN-13: 9780980576863
Book Description
Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds. HTML email design is a task commonly asked of web designers, however, to produce a top-quality HTML email the approach to take is quite different to that of designing a modern-day web design.
Editorial Reviews
About the Author
\Mathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others. He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.
