Corporate Culture and Environmental Practice: Making Change at a High-Technology Manufacturer

‘Jennifer Howard-Grenville has hit the nail on the head – technology is not the cause of our environmental problems; culture is. In Corporate Culture and Environmental Practice, she deftly shows us that the norms and practices that guide the way we think about our relationship with the natural environment are the critical point at which to understand the development of the technologies that facilitate that interface. Written from first-hand experiences, this book is a thoughtful and revealing glimpse into the culture of a company that only an accomplished organizational scholar can provide.’ — Andrew J. Hoffman, University of Michigan, US

‘Corporate Culture and Environmental Practice is an outstanding study that looks inside a firm to understand conditions under which it adopted superior environmental practices. It makes a persuasive case for not modeling firms as unitary actors. This careful and well-written study will be useful to both environmental policy scholars and practitioners.’ — Aseem Prakash, University of Washington, US

‘This book breaks new ground in understanding the generally difficult process of selling peripheral, in this case, environmental or sustainability initiatives to the mainstream culture of a firm. To those who seek to be change agents, it offers powerful ideas toward success for such intentions. But this book is not only for those on the “outside” of the mainstream; it offers lessons for anyone seeking change, even at the top.’ — John R. Ehrenfeld, former Director, MIT Technology, Business, and Environment Program, US