Wow! eBook
The Copyselling System: Write to Sell with the Secret Formula for Maximizing Revenue
Author(s): Joanna Wiebe (Author)
- Publisher: BenBella Books
- Publication Date: July 21, 2026
- Language: English
- Print length: 312 pages
- ISBN-10: 1637748884
- ISBN-13: 9781637748886
Book Description
The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells.
Their secret? Start with the
customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience—and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to:
- Skip brainstorming and pinpoint your core message by listening to new leads and customers
- Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel
- Troubleshoot tractionless copy and use formulas to find messaging that pops
- Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice
- Connect with marketers and salespeople to strategize and and create copy that energizes your team
Transform your copywriting into salesmanship in print. With The Copyselling System’s surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.
Editorial Reviews
Review
—Dan Martell, Wall Street Journal bestselling author of Buy Back Your Time
“Positioning tells you what to say—this book tells you how to say it. It’s the bridge between knowing your value and communicating it in a way that generates sales.”
“In this excellent and practical book, Joanna shows you how to craft copy from real customer voices, constraints, and the exact progress they’re after. Every product marketer needs to master this.”
“This is a must-read for any business that wants to make more money with copywriting. Joanna’s book shows you how.”
“A step-by-step system for writing messages that get people to buy—based on real customer words, not guessing.”
“This book will forever change how you think about marketing copy. I predict it will become required reading for teams everywhere. Read it before your competition does.”
“I loved this book. Joanna taught me pretty much everything I know about copywriting, beginning over a decade ago when she was helping ‘hackers’ like me sell software without sounding like engineers.
The Copyselling System is a must-read for anyone who wants to learn how to sell at scale, and without the sleaze.”—Brennan Dunn, founder of RightMessage and author of This Is Personal
About the Author
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